01 · ENTERPRISE BRAND + CREATIVE OPERATIONS5,000+ assets · 6 monthsMade an enterprise rebrand executable.
Directed a compressed, cross-functional rebrand across digital, print, signage and internal channels; introduced Workfront workflows and supported adoption for more than 100 marketing users.
Program leadership · Workfront · governance · adoption02 · SAAS OPERATIONS + SYSTEMS2,000+ customers · 1,000+ integrationsCreated clarity at operational scale.
Improved intake, documentation, reporting and Jira/Salesforce-connected workflows in a complex SaaS environment supporting thousands of customers and custom integrations.
Jira · Salesforce · process design · operational visibility03 · HEALTHCARE MARKETING + LAUNCHESRegulated, multi-stakeholder deliveryTranslated complexity for real audiences.
Led integrated marketing work for specialized clinical programs, launches, recruiting, events and patient communications across clinical, creative, digital and vendor teams.
Integrated marketing · stakeholder alignment · regulated delivery04 · DIGITAL CLIENT PORTFOLIO~30 concurrent projects · ~97% satisfactionKept a high-volume portfolio human.
Managed discovery-to-launch digital work across clients, writers, designers, developers, SEO specialists and account teams while maintaining strong customer satisfaction.
Client leadership · digital delivery · prioritization · communication05 · HOSPITALITY + MULTI-UNIT OPERATIONSNearly a dozen openings · 37 locationsBuilt repeatable hospitality without scripting it.
Progressed from frontline hospitality into general management and corporate training leadership, supporting openings, service standards, team development and operating consistency.
People leadership · openings · training systems · operations06 · CURRENT PRODUCT WORKActive prototypeTurned years of practice into Jenson.
Designed a working project-management prototype that helps practitioners capture messy information, identify gaps, preserve reasoning and decide what to do next.
Product thinking · knowledge systems · project discovery · AI workflows